FLORENCE. Opens today (Thursday, July 23) in Florence, in Piazza Pier Vettori 11, the first Benessity Conad store: a new store concept that marks an unprecedented step in Italian large-scale retail and that for the first time brings together in a single space everything needed to experience well-being in a complete, accessible, and personalized way.
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Benessity is a new way of conceiving the relationship between a retail brand and the people who choose it. It is based on Conad’s twenty years of experience in the parapharmacy sector, a network that today counts more than 180 stores throughout the national territory, and represents the first Italian example of a large-scale retail outlet opened to fully respond to consumers’ new health and well-being needs.
Benessity Conad focuses on the fundamental needs of body and mind well-being: shape and weight control, beauty, specific nutrition, sport and energy, health and prevention, physical and mental well-being, integrating into a single environment three large assortment areas – food and nutrition, supplements and nutraceuticals, health and personal care – and specialized services to offer customers complete and personalized paths.
Conad Nord Ovest is the first Conad Cooperative to bring Benessity to its territory, as part of its broader development path, in coherence with the Conad System’s Strategic Plan which, in the 2026-2028 three-year period, dedicates investments to specialization, multichannel approach, and business diversification to respond ever more completely to customer needs.
«We seized this opportunity as a challenge in line with our strategic vision – declared Adamo Ascari, CEO of Conad Nord Ovest –. We are convinced that multichannel approach and business diversification are the most appropriate response to changes in the market and in customers’ consumption habits and lifestyles. A complete ecosystem of solutions, capable of responding to people’s real needs, is increasingly necessary today. In particular, Benessity responds to the new consumption paradigms linked to a system where food, health, well-being, and services are not separate worlds, but parts of a single relationship experience with the brand».
The Florence store, which covers an area of 295 sq m, is open from Monday to Saturday from 8 am to 8:30 pm and on Sundays from 9 am to 1 pm. The store has a parking area with 12 parking spaces. A team of 8 professionals, including 3 pharmacists, all newly hired, welcomes customers.